What advantages (or disadvantages) do you see for consumers in large companies, such as Coca Cola, Asahi, Coles and Woolworths, entering the Australian craft beer market?
[..] The disadvantages are that we are left where we started. The same few big brands taking up all the shelf space with the illusion of choice. The entry-level segment in Australian beer is growing at an extreme rate right now but every company and every brand in that space is more or less putting out the same beer. I’m often told that’s a positive because it gets good beer out to more places, but if the end result is shelves full of nothing but low IBU pale and golden ales then it’s a pretty boring one.
Some good stuff about whether craft beer is still craft when brewed for big business. More at Crafty Pint.