Fast food that the affluent can eat while simultaneously absolving their various levels of guilt over eating it—and that can be used to loudly point to their conscientiousness and guiltlessness—allows it to at last be smoothly folded into the grand tradition of the middle class and the rich shaming the poor for making ethically compromised choices: They don’t merely eat too much fast food, polluting their bodies; they’re eating “inhumane” fast food that is harmful to animals and the environment, even though there are now perfectly good and humane and moral and healthy(ish) options are available.